Founded in 2011, the story of Hyperfly’s journey connects deeply to its mantra, “You Can’t Teach Heart.®. As authenticity, diligence, and perseverance have become the core values of the company, Hyperfly has been able to create a community of fighters who share the same DNA.
To have heart is more than to practice discipline. It’s to push yourself even harder when everyone else quits. It’s to put in the work that no one else is willing to. It is not about how many wins you have or medals around your neck, but about what you gave of yourself in battle. It’s to live past the materialistic world of imaginary status and to bring your authentic greatness as a contribution to the world. It’s to fight for honor, not for gold